This may seem to be an odd subject for me to post about. Bear with me on this…
I have a friend who has never tried chocolate cake. She only eats pound cake, lemon cake, vanilla cake, etc., topped with white icing. I absolutely love chocolate cake and have been trying to get her to at least try a bite of it. I just know she’d love it, if she just gave it a chance.
I tried telling her that it’s so deeply, darkly brown that she’ll never go back to white cake, once she’s tried it. That rich, brown color just makes my day, when I see it. In fact, there are times, as I walk through my kitchen, that I just stop in my tracks and admire that brownness, when I see chocolate cake. When I take a chocolate cake to work, for a birthday or other celebration, I just know my coworkers are impressed by my dark brown, chocolate cake. I’ll admit I have kind of a thing for brown products. My shoes are brown. My belt is brown. My favorite hat is brown. Brown is important to me.
She was completely unreceptive to my pitch for chocolate cake. She said she’d never try it. She said the color reminds her of something she might find in a pasture or litter box. Color of food just isn’t important enough to her to tempt her to try a slice of chocolate cake. In fact, I’ve noticed that none of her clothes are brown. She seems to dislike brown, for some reason I cannot comprehend. She just always has this knee-jerk reaction whenever I bring up how great it is that chocolate cake is so very brown.
I’ve finally given up trying to convince her. It’s no use. She just doesn’t understand.
Is this how you talk to your friends about your electric vehicle?
Are you constantly telling them how green your EV is? Are you focused on explaining the environmental benefits of a green car? Do you talk about other green products you own and how great they are…because they’re so green?
Here’s a little truth: I’m not a big fan of brown. Never have been. I do actually love chocolate cake, but not because it’s brown. I love its taste, its smell, the creamy frosting and the moistness of cake. Mmmmmmmm.
News Flash:
Most people buy cake for its taste. It’s food, remember? Food selection is usually based on flavor, aroma, dietary considerations and/or hunger level.
Most people buy vehicles for driving characteristics, like acceleration, cornering, fuel economy or reliability. Of course, styling is an important consideration as well, but you can design a car that looks great but if it gets 7 MPG or has difficulty merging onto the freeway, you’ll get very few buyers.
Make sure, when discussing your electric vehicle passion, that you focus on what most car buyers focus on and not on something they may not care about or that may turn them off. We are a politically divided nation and many people equate environmentally friendly with the Green New Deal, liberalism, AOC, the Democratic Party or other things to which they’re vehemently opposed. In sales, you avoid topics like politics and religion because all you can do is lose the deal you’re working on, if you step into those minefields. When you’re discussing your EV, you’re selling. Focus on what will tempt the greatest number of people to get behind the wheel and test drive an EV.
Then, let them have a taste of that delicious cake.
