I thought I would have more luck selling the Chevy Volt than I’ve been experiencing. As I learn the car business, I have sold two vehicles but neither were Volts. I’ve helped sell around 8 Volts, working with other salespeople who weren’t familiar with it, but had customers asking about it.
One of the most common reactions, when I mention the Volt to someone looking for an “affordable car,” is the question: “How much does it cost?” Which immediately generates the response, “Oh, I can’t afford that!” Try as I might to explain how they should evaluate total cost of ownership, the message does not get through. Those who come to Classic Chevrolet, looking for a Volt, get it immediately. Many have the same questions I had, like “How much does it cost to charge?” or “How far can it go on a charge?” But, for the most part, these customers are already sold on the idea of the Volt and they’re asking these questions to reaffirm their decision.
I see people every day, buying vehicles that have a gas guzzler tax. They don’t seem to really look (or care) about fuel economy. Even those on a limited budget may select a low-end model of a popular ICE vehicle, rather than entertain the idea of switching to an electric.
In the six weeks I’ve been working there, the 2013 Volt inventory has dwindled from twenty Volts to about five. It’s progress, but it irks me that I haven’t closed my first Volt sale. The lease deal (which has now expired) was an amazing deal. Truly amazing. $299 down and $299 per month for a new 2013 Volt!
Now that GM’s lease support has ended, the monthly lease payment on a Volt is much higher than before. Of course, at the end of the year, thoughts turn to next year’s income taxes and people are more interested in the $7,500 tax credit than a lease’s low monthly payment…
I’m having a blast talking with people about cars (all kinds) and enjoy helping other salespeople help their customers adopt the Volt way, but I am jealous of them. I really want to help someone get their first electric vehicle!
