Back in June of last year, I was informed that Classic Chevrolet, my employer, was going to dedicate one of the dealership’s buildings to EV and Hybrid sales. Progress has been agonizingly slow for me, with electric service upgrades, trenches, design meetings, etc, but things are coming together and I should be moving into the building this month.
My previous experience at Apple, migrating people from Windows to MacOS, seems very similar to migrating people from gasoline-powered vehicles to those powered by electricity. There are many, many questions to answer and, as a result, selling a plug-in vehicle is very resource-intensive. I find myself answering the same questions over and over. My vision is to leverage technology to move some of the workload to automated information distribution. The new building will have several large screen TVs playing videos and presentations, in the background, to answer questions, without the involvement of a salesperson. That means I’ve got lots of iMovie and Keynote work ahead.
The plan requires a new kind of space for plug-in vehicle sales. I decided the days of cubicles or offices is over. Space is needed where current EV owners can talk with the EV-curious about their personal experience. That means we need a place, around which to gather. Imagine a table, instead of a salesperson’s desk. Perhaps there’s an iMac or iPad the client can use to select the question they want answered and see the answer appear on the TV. It should be a place where customers can learn about products they can use with their EV (i.e. solar panels for their home, electricity providers that give discounts for EV ownership, Level 2 chargers or inductive chargers, etc). That means we need a place which current EV owners want want to visit (like Apple product owners stopping by the Apple Store when they’re not planning on a purchase).
Here’s the update: The budget precluded replacing the acoustic tile ceiling or fluorescent lighting. The old wallpaper has been removed and the painters are priming the sheetrock today. The tile floor has been repaired, where the cubicle walls were anchored previously. An internal door has been added from the “EV Theater” to the EV/Hybrid showroom. Some graphics have been applied to the windows, but more need to be created. There’s so much to do!
Fortunately (or unfortunately), the Chevy Bolt EV won’t be arriving anytime soon, so I’ve got time to plan for that. Also, heavy December sales of Volts has Classic’s Volt inventory down to only four Volts left and they’re all LTs. Our next allocation of Volts should be released on the 22nd of this month, so I should have many more heading in, by March. In the meantime, I’ll just have to keep doing dealer trades, with dealers who haven’t figured out how to sell the Volt, to get Premiers for my clients.
Awesome hopefully you can get lots of Volt dealer trades. How about some Bolt dealer trades from California eh? lol
We haven’t been able to get Bolt EVs because demand is so high in CA. Now, rumor has it, GM is clamping down on Bolt EV dealers to make sure the buyer has a CA or OR home address. The good news is I can get plenty of Volts!
Ahhh too bad! Yeah I was listening to a podcast the other day… apparently just test driving the car requires a waiting list! Awesome to see it in such demand.
Oh well, August works fine for me. (Though I hoped it would be in early summer.) My birthday is right there in the middle of August, so it will be a great gift to myself lol.
I look forward to seeing the completed hybrid / EV sales center. Be sure to post as soon as ordering becomes available!
Your EV center looks huge (for some reason I expected it to be small, like someone’s garage). Does any other dealer in the country have one?
I know there are some in California that do, but dealers don’t really share that sort of stuff among themselves.
Re the Bolt that will be at Classic for seven hours on 2/4/17:
Can people test drive it or ride in it?
Where does it go after its seven hour visit here?
It is owned by an individual. He said people are welcome to sit in it, but I don’t think there will be any test drives.
I know someone who has a Tesla Model X (big vehicle), someone with a Leaf, and you have a Volt. If we could find someone with an i3 and a Model S, we could have our own EV auto show.
I have friends that lease an i3 and know lots of Model S owners…