When I talk with people about EVs or renewable energy, I apply lessons I learned when I sold EVs for a living. It’s Sales 101, but you HAVE to speak the other person’s language or your message is discounted or discarded. Very few people buy a vehicle to save the environment. People buy EVs for the same reason they buy any other vehicle, styling, performance, low cost of maintenance, reliability, efficiency, etc.
If we’re to change the world, we must become fluent in its (political) languages. Politics has poisoned civil discourse in the U.S.. Everyone has seen the environmental pitch for EVs. Some are just not buying that. Every day I see debates in EV groups asking if EVs are actually environmentally friendly. I see memes that are outright lies, meant to instill fear, uncertainty and doubt (FUD) in potential EV buyers.
Here’s an example of a pitch for conservatives that touches on the things they (and we all) care about.
