Yesterday, I listened to the Lordstown Motors earnings call. Contrary to the short-sellers, I’m optimistic that we’ll see these on the road this fall. In fact, the Endurance is one of the vehicles I have targeted for the documentary of our drive, during National Drive Electric Week.
We need an electric pickup, to accelerate EV adoption, especially in the western U.S. When I sold vehicles for a living, 65% of all our dealership’s sales consisted of pickups and SUVs. Until we have similar form factors, in the EV marketplace, EVs will remain a niche market.
The importance of the Endurance and Tesla’s Cybertruck cannot be overstated, for their price point, the fact they’ll be first to market and for the method by which they’ll be sold. The sales method is important because, if sales take off as I anticipate, dealers will get serious about the EV offerings they already have and dealership salespeople will be much more motivated to learn about EVs, in order to protect their careers and incomes.
It is high time for traditional vehicle manufacturers to come to market with an affordable pickup for American workers. Both of the vehicles mentioned above have announced starting prices similar to (or perhaps slightly below) similarly equipped gasoline pickups. On top of that, 75 MPGe will cause the total cost of ownership to be much lower than gasoline- or diesel-powered trucks, especially if the current administration is successful in ending fossil fuel subsidies.
Once the general public sees the performance capabilities, coupled with the cost savings, these vehicles will produce an incredible jump in EV adoption, not just for trucks and SUVs, but across the spectrum of EV offerings. They will bring new buyers into the EV world, including those that consider EVs to just be vehicles for “rich, white men” or “tree-huggers.”
Finally, when “Truck Month rolls around, the male announcer, in his deep, rough voice, will be hawking electric trucks!
#electricvehicle #theevangelist #texasev #ev #mevj #txetra #tesla #electrictruck
